Win on the MAD stage
Winners are announced live in front of the creators, marketers and trainers at MAD in Bengaluru on 21 January 2027.
MAD Awards 2027 · 21 January 2027 · Bengaluru, India
Recognising the people and ideas moving creativity, communication and business forward.
MAD Awards celebrates individuals, creators, brands and teams using creativity, storytelling, technology and innovation to make an impact across content, marketing, sales and learning. Part of MAD by Animaker, the awards recognise work that does more than attract attention. They celebrate ideas that are made thoughtfully, amplified effectively and translated into meaningful outcomes.
Nominations close 15 December 2026.
About MAD Awards
Good work deserves to be recognised.
The MAD Awards by Animaker recognise the people and teams shaping how we create, communicate, engage audiences, enable sales and improve learning & development.
From compelling storytelling and video-led campaigns to AI-powered sales initiatives and practice-led learning experiences, the awards celebrate work that combines creativity with purpose and measurable impact.
Whether you are an independent creator, a brand, an agency, a startup or an enterprise team, MAD Awards aims to bring outstanding work and the people behind it into the spotlight.
The awards are part of MAD by Animaker, a platform bringing together creators, marketers, brands, sales professionals and learning leaders to exchange ideas and explore what comes next.
Three pillars. One question: did it work?
Every nomination is entered under the MAD pillar it best represents.
Make
Create ideas, content and experiences.
Amplify
Build influence, engagement and connection.
Deliver
Turn ideas into measurable outcomes.
Why enter
A tribute film for every winner
Animaker makes a 30-second tribute film for each winner, yours to share wherever you like.
Reach beyond the room
Finalists and winners are featured across MAD and Animaker’s channels, reaching people who make content for a living.
Judged by people who do the work
Entries are reviewed by practitioners from creator, marketing, sales and learning teams, not by sponsors.
Ready to nominate?
Have work that deserves recognition? Explore the categories, review the eligibility and submission requirements, and put your work forward for MAD Awards 2027.
Award categories.
MAD Awards recognises creators, brands, sales teams and learning & development professionals who use creativity, storytelling, technology and innovation to make an impact. The awards are organised across five categories, aligned with the MAD pillars: Make. Amplify. Deliver.
Not sure where your work fits?
Pick the category closest to what the work achieved. You can choose or change it inside the form, and enter other categories with separate nominations.
Submit a nominationMAD Creator Awards
Recognising creators and creative teams producing original, engaging and useful content across formats and platforms.
- Best Video CreatorRecognises consistent creative excellence, originality and quality in video content.Nominate
- Best Explainer & Educational VideoRecognises content that explains complex topics clearly and makes information easier to understand.Nominate
- Best AI-Assisted Content CreationRecognises the effective use of AI in ideation, production or editing while retaining creative judgement and quality.Nominate
- Emerging Creator of the YearRecognises a promising creator demonstrating strong creative growth, originality and audience connection.Nominate
Who can enter?
Individual creators, influencers, independent professionals, creator teams and eligible studios.
Influencers are assessed on the quality and merit of their work, irrespective of follower count. An influencer-led brand campaign may also be submitted under MAD Brand & Storytelling Awards if it meets the relevant category criteria.
MAD Brand & Storytelling Awards
Recognising organisations and teams using content and communication to build brands, explain products, engage audiences and create meaningful connections.
- Best Brand Storytelling CampaignRecognises a compelling campaign that communicates a brand’s purpose, values or proposition through storytelling.Nominate
- Best Video-Led Marketing CampaignRecognises a campaign that uses video effectively to achieve its marketing objectives.Nominate
- Best Product Storytelling CampaignRecognises creative and clear communication that helps audiences understand a product, its value and its differentiation.Nominate
- Best Internal & Employer Communication InitiativeRecognises effective storytelling or communication that improves employee understanding, engagement or organisational connection.Nominate
Who can enter?
Brands, marketing teams, agencies, communications teams, startups, organisations and creator-brand partnerships.
MAD Sales Impact Awards
Recognising practical innovations and initiatives that improve how businesses communicate with buyers, enable sales teams and create better commercial outcomes.
- Best Sales Enablement InitiativeRecognises content, tools or programmes that help sales teams explain products, handle objections and engage buyers more effectively.Nominate
- Best Buyer Engagement InnovationRecognises an effective initiative that improves buyer education, engagement or the sales experience.Nominate
- Best AI-Powered Sales InnovationRecognises a meaningful application of AI that improves sales preparation, execution, enablement or learning.Nominate
Who can enter?
B2B and B2C organisations, sales teams, sales enablement professionals, technology providers, agencies and eligible solution partners.
MAD Learning & Development Awards
Recognising learning experiences and workplace development initiatives that use content, technology, AI and practice to improve learning effectiveness.
- Best Digital Learning ExperienceRecognises an engaging, accessible and well-designed digital learning experience.Nominate
- Best AI-Powered Learning InitiativeRecognises a meaningful application of AI in learning design, delivery, personalisation or practice.Nominate
- Best Learning Simulation & RoleplayRecognises effective simulations, scenarios or roleplay experiences that help people practise real-world skills.Nominate
- Best Demonstrated Learning ImpactRecognises a learning initiative supported by credible evidence of improved knowledge, confidence, skills or job performance.Nominate
Who can enter?
L&D teams, HR and talent development professionals, educators, training providers, enterprises, learning technology companies and independent practitioners.
MAD Kids’ Influencers Awards
Recognising storytelling, animation and creative content that inspire children’s imagination, spark curiosity and make learning engaging.
- Best Kids’ Storytelling InfluencerRecognises a young creator who tells engaging stories through video or animation.Nominate
- Best Educational Storytelling InfluencerRecognises a young creator who makes learning engaging through stories.Nominate
- Best Animated Storytelling InfluencerRecognises a young creator whose content uses animation or animated characters to tell stories.Nominate
- Best Original Story CreatorRecognises a young creator who develops original characters, plots or fictional worlds.Nominate
- Best Young Storytelling InfluencerRecognises an emerging young creator with a distinctive storytelling style and growing audience engagement.Nominate
Who can enter?
Eligibility requirements for young creators, including age limits and parent or legal guardian consent, will be specified in the Kids’ Influencers submission guidelines.
All submissions involving children must follow the applicable consent, privacy and safeguarding requirements. The child’s creative work and suitability for the category should take priority over follower count alone.
From nomination to the stage.
Nominations open
Anyone can nominate their own work, someone else, or a team or organisation.
Early nominations close
Nominate early: the jury starts reviewing entries as they arrive.
Final nominations close
The last day to submit. No entries after this date.
Finalists announced
Shortlisted nominees in each category are announced and contacted.
Winners live at MAD
Winners are revealed on the MAD stage in Bengaluru.
How we judge
Entries are scored against what matters for their category. These are the signals the jury weighs.
Originality and creativity
A fresh idea, format or approach, not a copy of what everyone else did.
Audience engagement
Evidence that the intended audience watched, shared, learned or responded.
Measurable impact
Outcomes you can point to: reach, pipeline, learning results or behaviour change. Qualitative impact counts too.
Craft and execution
How well the work was made and delivered for its audience and channel.
Fit with the category
How clearly the work answers the brief of the award it’s entered for.
Questions, answered
Who can submit a nomination?
The awards recognise eligible individuals, creators, influencers, agencies, brands and organisational teams, as set out under each award category.
Can I nominate myself or my own organisation?
Yes.
Can influencers and independent creators enter?
Yes, if the work meets the criteria listed for the relevant award category.
Do I need to use Animaker products to enter?
No, it isn’t necessary.
What information should I include in my nomination?
You should be prepared to describe the project, its objectives, your contribution, the approach taken and the outcomes achieved. Relevant links and supporting evidence may also be requested.
How will entries be judged?
Eligible entries will be assessed by the appointed jury against the criteria published for the relevant category.
Can I nominate the same project in more than one category?
Please refer to the final submission guidelines for rules on multiple entries and category eligibility.
Is there a nomination fee?
No.
When will winners be announced?
Finalists will be announced by the first week of January 2027, and winners will be announced on the MAD Live stage on 21 January 2027.
How will my information be used?
Nomination information will be handled in accordance with the MAD Awards Privacy Notice. Please review the notice before submitting personal information or supporting materials.
Can I suggest an individual for a special honour?
Yes. Please email us at mad@animaker.com.
Know work that deserves the MAD stage?
Submit a nomination Nominations close 15 December 2026.